PlaymakerAI secures funding to drive international expansion
PlaymakerAI raises 10,4 MSEK in financing from current and new investors, including, Henrik Tjärnström (ex CEO Kindred), Lennart Käll (ex CEO Svenska Spel) and Johan Dennelind (ex CEO Telia) and Audigr Group Inc, through subsidiary company Sunshine Sports Investments (US).
Daniel Setterwall, CEO, commented: "We are proud to have secured capital in a challenging investment climate, which is a testament to the market's belief in our vision. This funding enables us to execute our strategy for international expansion in football and Sports Content. We are particularly excited and grateful to welcome investors with significant experience and networks in Sports Content. Additionally, the involvement of Audigr Group is especially promising, as their connections could open new opportunities for us in the U.S. soccer market."
Lars Ekström, Chairman, commented: “It has been a team effort and we are pleased to have the confidence and funding from existing and new investors to further accelerate our expansion plans. We expect strong growth within the Sports Content market (typically media and sports betting companies).”
Football Analytics Sweden AB (“PlaymakerAI”):
PlaymakerAI was founded in 2016 by Ola Lidmark Eriksson and Joakim Plogell with the goal of making advanced football analysis accessible to all. By combining AI with deep football expertise, we help football clubs and Sports Content providers (typically media and sports betting companies) turn data into valuable insights and engaging content. Our platform equips clubs with powerful tools for scouting and performance analysis, while Sports Content providers use our solutions to create unique, data-driven football content. In Sweden, we serve clients such as the Swedish Football Association, Svensk Elitfotboll, the sports betting company Svenska Spel as well as several media companies. With strong roots in Sweden and a growing global presence, PlaymakerAI continues to lead the way in football data analytics, empowering organizations to make smarter decisions on and off the pitch.
PlaymakerAI has successfully completed a new share issue, securing investment from both existing and new shareholders to support its international expansion and focus on Sports Content.
More information:
Daniel Setterwall Lars Ekström
CEO Chairman of the Board
daniel@playmaker.ai saltmanncapital@gmail.com
Read more (in Swedish):
Playmaker AI tar in pengar – (di.se)
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