This agreement ensures the club’s ability to perform top-tier analysis over the coming year.

“Today’s football is not the same as it was a few years ago. Against that background, recruitment and development are becoming increasingly crucial for both leaders and players. For us, Playmaker AI adds an enhanced dimension in achieving our goals regarding our playing model and monitoring our players’ development based on data-driven insights.”

- Jörgen Crovin, Sports Director, Umeå IK FF

PlaymakerAI is thrilled to announce that former Swedish professional football player Daniel Larsson has joined our team as an official ambassador in Spain, Greece, and Turkey.

Through this partnership, PlaymakerAI will provide K26 Media with in-depth football data for the “Big Five” European leagues (Serie A, Premier League, Bundesliga, Ligue 1, and La Liga), as well as the top Nordic leagues. Our platform will equip K26 Media’s podcasts and web-TV productions with advanced insights, further enhancing their already engaging football content.

“For us at K26 Media, we only want to work with the best, and when it comes to analysis and statistics, there’s only one option: PlaymakerAI. This partnership gives us the opportunity to provide more in-depth analysis to everyone involved in our programs, as well as the tools to generate accurate data for creating Team of the Week lineups, player-specific underlying data, and much, much more that PlaymakerAI’s platform offers.” – Freddie Arnesson, CEO of K26 Media

This partnership will allow Barometern-OT and Smålandsposten to provide their readers with deep and specialized data analysis on all things related to Swedish football, with a particular focus on Kalmar FF and Östers IF.

Barometern-OT and Smålandsposten are part of Gota Media, the major media conglomerate in southern Sweden.

“This will be an exciting journalistic leap for us in our coverage of football teams Kalmar FF and Oskarshamns AIK. With this football data, we see new opportunities for analysis and articles that we previously couldn’t produce,” - Lasse Hansson, Head of Sports at Barometern-OT.

PlaymakerAI raises 10.4 MSEK in financing from current and new investors, including, Henrik Tjärnström (ex CEO Kindred), Lennart Käll (ex CEO Svenska Spel) and Johan Dennelind (ex CEO Telia) and Audigr Group Inc, through subsidiary company Sunshine Sports Investments (US).

Through the collaboration between PlaymakerAI and ATG, ATG will be able to offer its customers access to in-depth and advanced data analysis for both Swedish and international football.

ATG is Sweden’s largest gaming company in both horse betting and sports betting. ATG has 1.4 million customers and is present in nearly 1,500 stores, on digital platforms like atg.se and the ATG app, and even has its own TV channel, ATG Live.

Norrköpings Tidningar is part of NTM Media, which reaches over one million local readers daily across its 18 titles.

“We see that the interest in IFK Norrköping is very strong among our readers, and football coverage is one of our highest priorities. That’s why I’m excited and full of anticipation for our collaboration with PlaymakerAI. Their platform will make us better. We will have access to more statistics and better data at both the team and individual levels. The goal is to give both us and our readers a deeper understanding of IFK Norrköping. Football fans are more knowledgeable than ever and expect more from the media that covers it. Now, our reporters will have tools that we didn’t have before. I hope this will be evident as early as this fall” - Jacob Sjölin, Head of Sports at Norrköpings Tidningar.

PlaymakerAI has hired Josip Ladan as a sales representative / advisor. Josip will be working with sales and advisory for clients within football media, such as football sites, newspapers, TV channels and podcasts. PlaymakerAI offers tools to this target group for creating engaging football content based on AI-generated football data.

Kristianstads DFF, som spelar i Damallvenskan, tecknar avtal med PlaymakerAI. Sportchef, Lovisa Ström, kommenterar: “Vi är glada att kunna addera PlaymakerAI som verktyg för vår verksamhet. Ett verktyg som hjälper oss göra analyser, scouting och rekrytering skarpare. Vi ser fram emot ett spännande samarbete!”

Do you have experience working in football media? Are you a salesperson who excels at every stage of the sales process – from prospecting to strategic business development? Do you see the potential of using football data to create unique content? Do you want to play a key role in developing the company's media offerings? Then you should read this ad!

Har du erfarenhet av arbete inom fotbollsmedia? Är du en säljare som är stark på hela försäljningskedjan – från prospektering till strategisk affärsutveckling? Ser du möjligheterna med användning av fotbollsdata för att skapa unikt content? Vill du få en nyckelroll i att utveckla bolagets erbjudande inom media? Då ska du läsa den här annonsen!

SK Brann Women secures access to PlaymakerAI's analysis platform to elevate their analysis to the next level. Aleksander Olsen, Head of Women's football, comments: “SK Brann has evaluated PlaymakerAI over an extended period and decided to integrate data scouting and statistical analyses provided by PlaymakerAI as part of this effort. This will hopefully enhance our internal processes further in line with our ambitions”

"Being able to collaborate with PlaymakerAI feels very good as it will facilitate scouting and recruitment work for me and the club. A great tool to find good players who will help us achieve more success. In addition, very proud to collaborate with a successful Swedish company." - Elena Sadiku, Head Coach, Celtic FC Women

Louise Schillgard, PlaymakerAI comments: “At PlaymakerAI, our goal is to be a world leader in creating football insights for scouting and analysis using AI. Serbia is a prominent footballing nation with a league that exports many young players abroad. There is great interest in and potential for development. We at PlaymakerAI hope to contribute to this development and have therefore chosen Serbia as one of our focus areas. We are therefore especially thrilled to enter the Serbian football market. Doing so in collaboration with an ambitious club like FK TSC makes it even more exciting.”

Linköpings FC tecknar avtal med PlaymakerAI. Mia Eriksson, Sports Manager, kommenterar:
Att arbeta effektivt i alla processer är viktigt för att spara både tid och pengar. Att med data och Playmakers unika plattform kunna scouta spelare över hela världen som ska passa in vårt sätt att spela fotboll ger oss möjligheter att hitta profiler vi annars inte skulle ha upptäckt. Det ger oss dessutom en grund att stå på när vi pratar med spelare och agenter där vi också kommer att kunna ge dem feedback till varför vi ser att en spelare skulle passa in hos oss eller inte. ”

PlaymakerAI has hired Igor Krulj as a sales representative / advisor. Igor has been involved in Swedish elite football for the past eleven years in roles such as coach and sports director and previously as a player. Igor's main task will be to act as an advisor on the use of PlaymakerAI's products for football data analytics and scouting towards football clubs, agents, and media companies in international markets, with a focus on the Balkan region.

Mesta mästarna FC Rosengård jagar sitt trettonde SM-guld och vägen dit är genom konkurrensfördelar. Dataanalys i världsklass är en sådan, således tecknar FC Rosengård avtal med PlaymakerAI. Sportchef, Therese Sjögran kommenterar: För att ligga i toppen av den moderna fotbollen gäller det att ständigt utvecklas, för oss gäller detta på samtliga plan inte minst när det gäller scouting. För oss är PlaymakerAIs verktyg exakt vad vi letat efter då vi vill både stärka och effektivisera vår analys- och scoutingverksamhet. Med kvalitet och objektivitet som ledord passar detta oss som handen i handsken i vår jakt på ännu ett SM-guld - vi måste helt enkelt vara bättre än våra konkurrenter och detta är vägen dit.

Do you have experience in the gaming industry (sports betting) and/or sports media? Are you a salesperson who excels in the entire sales process - from prospecting to strategic business development? Do you see the potential in using football data to create unique content? Would you like to play a key role in developing our company's offerings in Sports Betting & Content? If so, then keep reading!

Har du erfarenhet av arbete inom spelbranschen (”sports betting”) och/eller sportmedia? Är du en säljare som är stark på hela försäljningskedjan – från prospektering till strategisk affärsutveckling? Ser du möjligheterna med användning av fotbollsdata för att skapa unikt content? Vill du få en nyckelroll i att utveckla bolagets erbjudande inom Sportsbetting & Content? Då ska du läsa den här annonsen!

PlaymakerAI erbjuder klubbar i Ettan tillgång till analysverktyg i världsklass till förmånliga villkor. Ariana FC, som under 2024 spelar i Ettan Södra, har nu tecknat avtal med PlaymakerAI.