Sales representative / Business developer with a focus on Football Media

( This ad is also available in Swedish: PlaymakerAI söker säljare / affärsutvecklare med fokus på fotbollsmedia | Playmaker AI )

Do you have experience working in football media? Are you a salesperson who excels at every stage of the sales process – from prospecting to strategic business development? Do you see the potential of using football data to create unique content? Do you want to play a key role in developing the company's media offerings? Then you should read on!

About us
Eight years ago, Football Analytics Sweden AB was founded. The idea was quite simple. We wanted to take the ideas and statistical models used successfully by clubs like Brentford and Midtjylland and make them accessible to all football clubs. The product was named PlaymakerAI. Our goal is to make advanced football data analysis simple, understandable, and meaningful.

The idea remains the same – we create football insights using AI. Today, we have thirteen employees and work with clubs, federations, and agents in both women's and men's football, both in Sweden and abroad. We also work with media, where our goal is to provide our clients with unique football insights that contribute to creating engaging football content.

In Sweden, we have a strong position, and the company's next step is to establish ourselves internationally. We see great opportunities in the football media segment. Therefore, we are now looking for a salesperson with a focus on international football media.

Example of media usage of PlaymakerAI - founder Ola Lidmark Erikssons presents football data in TV-show called “The Football Lab”

Job Description

Your primary task is to sell to international football media companies, such as football websites, newspapers, TV companies, and podcasts. You will handle the entire sales process – prospecting, scheduling and conducting customer meetings, writing proposals, negotiating and signing contracts, collaborating internally with our developers on customer deliveries, and working to build long-term relationships with customers.

We currently have a strong foothold in the Swedish football market. Our next step is to establish ourselves internationally. We are still in the early stages in the media area. As we begin to enter markets where we are not yet established, a significant part of your job will be outbound sales.

You will be a key player in developing our offering in the Sports Content area. This may involve driving product development in consultation with our developers and contributing strategically regarding product packaging, pricing, and marketing.

PlaymakerAI has offices in the Swedish cities Stockholm and Gothenburg, but we are open to you being based in other locations as well. Most of your sales work will be conducted via email, phone, and video meetings, but travel may also be required.

Who are we looking for?

We are looking for someone with experience in sales and international editorial football media. You might be a football journalist with sales experience or a salesperson who has sold to international editorial football media.

More specifically, we are looking for someone who has:

• worked in international football media, for example, as a journalist or as a salesperson to football media. Contacts in the international football media market are highly valued.

• experience in B2B sales, with responsibility for the entire sales process.

• experience in new customer acquisition.

• an interest and aptitude for business development.

• excellent knowledge of English – you feel completely comfortable holding customer meetings in English, for example. Additional language skills, particularly Spanish and Swedish, are a plus.

• a strong interest in football and preferably also in football data.

We are a small company (currently 13 employees) in a growth phase. All employees contribute to the development of the company – therefore, you need to be a flexible team player who sees the bigger picture, is self-driven, and takes responsibility.

Application and questions

If you feel you are a good fit for this position, send your application to rekrytering@playmaker.ai. Recruitment and selection will be ongoing, so please send your application as soon as possible! At the same time, we ask for your understanding that response times and the completion of the process may take longer than usual due to the holiday and summer season! We look forward to your application!

If you have any questions, contact Daniel Setterwall, CEO of PlaymakerAI, at daniel@playmaker.ai.